Industry Experience
15+ years
Students Trained
75+
Live Projects
100%
Internship Opportunity
100%
KICK START YOUR CAREER
WITH
Advance DIGITAL MARKETING COURSE
About Course
Master Digital Marketing and Personality development skills and take your career to the next level
This online Advanced Certification in Digital Marketing and Personality development skills have been designed to help students to understand business problems, marketing principles, branding, and PR communications. You will also gain digital marketing skills that are crucial for excelling in the marketing domain along with understanding how digital marketing plays an important role in business to take to the next level.
Key Highlight
- Industry Projects and Case Studies
- Placement Assistance
- 24*7 Support
- 1:1 Mock Interview
- 1:1 with Industry Mentors
- Resume Preparation and LinkedIn Profile Review
- Designed for Working Professionals and Freshers
Course Modules
- Introduction to Digital Marketing and Its
- over Traditional Marketing
- Customer Centricity
- What is SEO and how do Search Engines Work?
- Understanding On-page and Of-page SEO In Detail
- Keyword research
- Technical SEO, Mobile SEO, and Schema Markups
- Link building – Blogger Outreach and Other
- Techniques
- Social SEO, Local SEO, and International SEO
- SEO Audits
- SEO Tools – SEMrush, Ahrefs, etc.
- Algorithm Updates
- How to Rank #1 on Google
- Segmentation
- Targeting
- Positioning
- Designing Service Offering
- Brand Positioning
- Engagement Strategy
- PR Activities
- What is Social Media Optimization?
- Why Social Media Marketing?
- Different Social Media Platforms – Quora, Facebook, Twitter,
Instagram, LinkedIn, Pinterest, etc. - Promotion of Content or Product(s) on these platforms
- Managing and Driving Engagement
- Guidelines and Best Practices
- Social Media Platforms – Case studies
- Why Video Marketing?
- How to Rank YouTube Videos at #1 Position?
- Different Video Platforms – YouTube, etc.
- Video Marketing for B2C Businesses
- Video Marketing for B2B Businesses
- Live Streaming and Video Uploads
- Generating Leads from Videos
- Optimizing Videos for Ranking
- Google Ads
- Facebook and Instagram Ads
- LinkedIn Ads
- What is Email Marketing?
- Its Objectives
- Tips and Tricks
- Domain Reputation and SPF
- Different Email Providers – Mailchimp, etc.
- Campaign Creation – HTML and Built-in Editors
- A/B Testing
- Source Tracking, List Management, etc.
- Technical Understanding of Pages
- Conversion Optimizations
- Understanding User Behavior and Taking Actions Accordingly
- Lead Capturing on Pages
- A/B Testing of Pages
- What is Affiliate Marketing?
- Its Benefits
- Different Platforms
- Affiliate Tracking on a Website
- How to Handle Affiliates?
- Handling Fraudulent Transactions
- Tips and Tricks
- What is Content Marketing?
- Its Objectives
- Different Types of Content Marketing
- Writing Blogs and Content and Promoting It on Different
Platforms - Creating Engaging Videos and Promoting Them
- What is Influencer Marketing?
- How to Reach Out to Influencers and Engage Them?
- Understanding Google Analytics and Visitors Traffic
Matrices - Understanding Visitor Behavior using Multiple Metrics
- Slicing and Dicing Data
- Understanding Growth Patterns
- How to Build a Marketing Strategy by Seeing Traffic
Patterns? - Channel Performance, Setting Goals, and Creating
Reports and Dashboards - Measuring ROI as an Integrated Approach and StrategyÂ
Creation
Free Bonus Modules
Personality
Development
Resume
Building
Interview
Preparation
Project &
Exercise
Who Can Apply
- Individuals with a bachelor’s degree and a keen interest to learn Digital Marketing
- IT professionals looking for a career transition in Digital Marketing
- Professionals aiming to move ahead in their careers
- Digital Marketing or Analytics Professionals
- Freshers or final year college students who want to build a career in Digital Marketing
Skills To Master
GMB Setup
Google Ads
Google Analytics
Marketing Funnels
Brand Marketing
Content Marketing
Email Marketing
Video Marketing
Youtube Marketing
e-Commerce Marketing
Social Media
Marketing
Search Engine Optimization
Online Reputation Management
Social Media Management
Facebook & Instagram Ads
Tools To Master
Admission Details
The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the written test. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.
Submit Application
Tell us about yourself and give an entrance test to join.
Written Test
Give an entrance test and get up to 20% scholarship
Join Us
Selected candidates will be taken in the course