Digital Marketing Lab

What is SEM in Digital Marketing in 2023 in India?

This is a Digital market strategy used to increase the visibility of a website in search engine result pages (SERPs). It is a way to get more traffic to your website to get more business. It is a fast way to get more traffic to your website.

This is a pack of tools, techniques, and strategies that help optimize your website’s visibility on web pages in Different search engines.

With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial online marketing strategy for increasing a company’s reach.

Most new visitors to a website find it by performing a query on a search engine.

In this, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing dollars. As a bonus, each visitor incrementally improves the website’s ranking in organic search results.

Since consumers enter search queries with the intent of finding information of a commercial nature, they are in an excellent state of mind to make a purchase compared to other sites such as social media where users are not explicitly searching for something

Google or any other search engine shows two types of results:

> organic Result

> Paid Result.

Organic Results are those which appear on search engine result pages using the search engine algorithm that tells which website is best for a specific query.

Paid Results are those who want to promote their services and products without following the search engine algorithm or those who need a fast result without wasting the time to get more traffic to your website.

what is SEO vs SEM ?

It is search engine optimization and search engine marketing is that SEO focuses on getting traffic from organic results whereas SEM is focused on getting results from both paid and organic.

Both SEO and PPC are ways to promote your business in search engines. So, both are types of Search engine Marketing (SEMs)

You must know some things basic things first.

What is SEO and PPC ?

What are SEO and PPC?

It stands for search engine optimization –SEO is a process by that we make our website or webpages better those rank higher in search engine result pages.

The main work of SEO is to rank our website higher in search engine

Types of SEOs

  1. On-page SEO or optimization.
  2. OFF-page SEO or optimization.
  3. Technical SEO or optimization.

On-Page SEO

On-page, SEO refers that all the activities which are done on our website pages is called on-page SEO.

Parts of on-page SEO

  1. image optimization.
  2. better keywords.
  3. meta description.
  4. title
  5. URL optimization.

Off-Page SEO

 Off -Page, SEO refers to all activities are we doing outside of our website to earn organic traffic is called off-page SEO


  1. backlinks
  2. Influencer Marketing.
  3. Content writing.
  4. social media.

Technical SEO

Technical SEO

Technical SEO is to optimize websites and servers to make a better ranking of your website.

  1. Speed accuracy.
  2. Mobile friendly.
  3. Better site map
  4. Use all the tags.

What is PPC?

PPC or Pay Per click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked.

In addition, PPC is a paid digital marketing strategy to get traffic to your websites, gain more business, and beat your competitor. it is a convenient and easiest way to increase the visibility of your website in search engine result pages.

Steps to use the PPC method

Define your goals

Defining what you actually want to achieve with PPC is probably the most important part of building an effective campaign strategy. Today there are so many different PPC targeting options available within Adwords and beyond it. Defining your goals will help you choose the platforms and ad types that are best suited for your marketing needs.

Consider these common PPC goals:

  • Increase site traffic
  • Generate leads
  • Drive sales
  • Raise brand awareness

Audience Targeting

The key to success with AdWords audience targeting is not targeting the most relevant keywords related to your business, but targeting based on intent. The keywords you bid for, the ads you display, and the landing pages you send people to all need to match the position individuals are in your sales funnel.

PPC traditional knowledge tells us there are three main categories of search intent keywords:

  • Transactional — searchers want to make a purchase
  • Informational — searchers want to learn more about something
  • Navigational — searchers want to get to a certain page or resource

optimizing your landing pages

When targeting large amounts of keywords, creating unique optimized landing pages for your ads can be a challenge. However, directing visitors to generic products or landing pages is really wasted ad spending. Not only are site visitors less likely to convert, but their on-site behavior can lead to lower quality scores, making reaching them through PPC even more challenging.

create your ads

you must create a good advertisement that has a great impact on the minds of people.         Your ads serve as the link between search intent/audience interest and the landing pages you’ve already optimized. The goal is to briefly illustrate your unique selling proposition and offer value. You’ll want to experiment with using different copy, visual media, extensions, and other elements to optimize your ad

Analyze and optimize your PPC Campaign Strategy

if your goal is lead nurturing you may also want to take into consideration on-site engagement metrics, like the number of page views, new, or returning visitors, etc.

Keeping track of key metrics can help you evaluate the relevance or effectiveness of your advertising elements. It can also help you understand which keywords and audience targeting strategies are most valuable for your business.

Benefits of SEM

  1. Simple Management
  2. Spreads brand awareness.
  3. fast visible in SERPs
  4. target audience is location-based.
  5. Increase traffic to your website
  6. Allow you to measure your performance.
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