Digital Marketing Lab

SEO in Digital Marketing in 2023

what is SEO /search engine optimization ?

SEO stands for search engine optimization, in simple words, it is the process of Improving your website in any search engine to rank higher in Search engine Result pages. In other words, SEO is a way to promote businesses digitally across all search engines this is basically SEO in Digital Marketing.

this process plays an important role in Digital Marketing. SEO is a course of action to promote services and products Digitally. SEO works for all websites if you have transactional or Informational.

This is the game of Keywords and Queries which means your website Ranks depend on your Keyword and query that’s why you must use trending keywords to rank higher in Search Engine Result Pages (SERP). The growth of your services and products depends on how much your websites Rank in search engines if your Website Ranks on the First Page of any Search Engine it means you have high traffic and high Traffic means more business or if your website Ranks on fourth or Fifth-page density of traffic is low, and business is less in addition to high traffic.

Website visibility is commonly measured by the placement or ranking of the site on the search engine result engine. Companies always vie for the first page, where they are most likely to garner attention.

It attracts organic search traffic to websites. Organic search traffic is usually of higher quality because users are actively searching for a specific topic, product, or service for which a site might rank. If a user finds that site through the search engine, it can lead to better brand engagement.

what is process of seo

  1. Research
  2. Planning and Strategy.
  3. Implementation.
  4. Monitoring
  5. Assessment
  6. Maintenance.

Research -

Research is the first step for any work it’s probably telling you the history of a business that you want to promote Digitally.

Planning and Strategy -

Planning is all about handling content, building links, managing social media presence, and technical Strategies to Perform better SEO for a website.

Implementation -

Implementation – Implementation is the process of putting the plan into execution mode.


Monitoring is a process of observing and checking the progress of a working task. It is the basis of watching the activity of any work which is in the implementation process.

Assessment -

Involving checking the summarized effects of Strategy against the SEO process’s Targets.

Maintenance –

Maintenance means after identifying the problem of anything you must maintain the thing to look better or in a working state.

The focus is ensuring that your content is accurately representing the websites, in order to compete with others who also retain SEO companies to keep their business on top.

Types of SEO's

 There are so many types of SEO in Digital Marketing to Rank your Website in Search engines. Every SEO has its own Specialties.

  1. On-Page SEO
  2. Off–Page SEO
  3. Technical SEO

On-Page SEO

On-Page SEO refers to all those activities which we are doing on our website to rank higher in search engine result pages to the addition of organic traffic.

This SEO is basically optimizing the parts of your website control like content, HTML, the title of the page, URL, etc.

Some techniques of On-Page SEO.

  1. Optimizing HTML FILE
  2. Content Optimization.
  3. Keyword Rich Content
  4. Optimized URLs
  5. Image aspects of websites.

Off-Page SEO

Off–Page SEO Focuses on the ranking factors that occur outside of your websites like brand mentions and backlinks.

Some Techniques of Off-Page SEO.

  1. Backlinks.
  2. Domain Authority
  3. Social links
  4. Forum Submission.

Technical SEO

Technical SEO is a type of SEO that entails optimizing the infrastructure of your website so that it can be readily crawled and indexed by search engines.

Important Techniques of Technical SEO

  1. Web Page Speed / Load time
  2. Structure of websites.
  3. Sitemap
  4. Redirect
  5. Mobile Friendly.

Before you SEO any website you must keep some mind in Steps for better and fast results. To get better SEO for your Website you must follow some steps

  1. keyword Phrase
  2. SEO Title
  3. SLUG
  4. meta description
  5. Build links to your websites.
  6. Monitor your rank.
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